Consent Policy for Tracking Technologies on www.presidentialoils.com

Introduction

1.1. This Consent Policy (“Policy”) governs the use of all tracking technologies, including cookies, employed on the www.presidentialoils.com website (the “Website”), which is owned and operated by Universal Oil, Inc., an Ohio corporation D/B/A Presidential Oils (“we,” “us,” or “our”).
1.2. By accessing or using the Website, you acknowledge and agree to the terms of this Policy. If you do not agree to this Policy, please do not use the Website.
1.3. This Policy applies to all users of the Website, regardless of their location. However, we have taken specific measures to ensure compliance with the laws and regulations of the United States.

• Definitions and Explanations of Tracking Technologies

2.1. The Website utilizes the following tracking technologies to enhance your user experience, improve the overall functionality of the Website, and facilitate online sales:
2.1.1. Cookies: Small text files stored on your device that help us remember your preferences, maintain your shopping cart, and improve the performance of the Website. In simple terms, cookies act like a digital memory for the Website, allowing it to recognize you and your preferences when you return. You can find a list of active cookies on our Website here:

2.1.2. Web Beacons: Also known as “pixel tags” or “clear GIFs,” these are invisible images embedded in web pages that help us track website usage, understand the effectiveness of our marketing campaigns, and prevent fraudulent activities. Think of web beacons as digital counters that help us measure how users interact with our Website.
2.1.3. Local Storage: A web storage method that allows the Website to store larger amounts of data on your device, enabling faster load times and improved performance. Local storage is like a more advanced, larger cookie that can hold more information.
2.1.4. Device Fingerprinting: A technique that collects information about your device’s characteristics to create a unique identifier. This helps us recognize your device across different sessions and protect against fraud. It’s similar to how a fingerprint uniquely identifies a person, but for your digital device.
2.1.5. Session Replay Tools: Software that records and analyzes user interactions with the Website, helping us understand how users navigate and use our online store. These tools act like a video replay of your browsing session, allowing us to identify and fix usability issues.

• Information Collected Through Tracking Technologies

3.1. The tracking technologies used on the Website may collect the following types of information:
3.1.1. Device information, such as your IP address, browser type, operating system, screen resolution, and device model, to optimize the website’s performance and security.
3.1.2. Usage information, such as the pages you visit, the items you view or add to your cart, the searches you perform, and the time spent on each page, to personalize your shopping experience and improve the Website’s functionality.
3.1.3. Location information, such as your approximate geographic location based on your IP address or more precise location if you grant permission, to provide you with relevant product recommendations, local offers, and accurate shipping estimates.
3.1.4. User preferences, including language settings, currency preferences, and saved items, to customize your browsing and shopping experience.
3.1.5. Transaction data, such as purchase history, payment methods used, and shipping addresses, to process orders and provide customer support.
3.1.6. Marketing data, including your responses to our advertisements, email opens, and clicks, to measure the effectiveness of our marketing campaigns and tailor future communications.
3.1.7. Social media information, if you choose to log in or interact with our Website through social media platforms, to enhance your user experience and provide seamless integration with your social accounts.

• Use of Collected Information

4.1. We use the information collected through tracking technologies to:
4.1.1. Improve the functionality and user experience of the Website, including by remembering your preferences, shopping cart contents, and recently viewed items.
4.1.2. Personalize your browsing experience and provide you with content, products, and offers tailored to your interests and shopping habits.
4.1.3. Analyze Website usage trends and the effectiveness of our marketing efforts to enhance our product offerings, promotional strategies, and overall business performance.
4.1.4. Detect and prevent fraud or other malicious activity on the Website to protect the security of your transactions and personal information.
4.1.5. Facilitate and process transactions, including order fulfillment, payment processing, and shipping.
4.1.6. Provide customer support and respond to inquiries, complaints, or requests for assistance.
4.1.7. Comply with legal obligations, including tax reporting, product recalls, and responses to valid legal requests from law enforcement or other government authorities.
4.1.8. Conduct internal research and development to improve our products, services, and business operations.
4.1.9. Create aggregated or anonymized data sets for business intelligence, market analysis, and strategic planning purposes.

• Consent and Opt-Out Options

5.1. By continuing to use the Website, you consent to the use of tracking technologies as described in this Policy.
5.2. We offer multiple ways for you to manage your consent preferences and opt-out of certain tracking technologies:
5.2.1. Cookie Preferences Center: Access our comprehensive Cookie Preferences Center by clicking the blue gear button at the bottom left of your screen. If you have not already set your cookie preferences, you can view our Cookie Preferences Center by following the links in our Cookie Consent Banner on the bottom right of your screen.
5.2.2. Browser Settings: You can manage your cookie preferences and opt-out of certain tracking technologies by adjusting your browser settings. Please visit your browser’s help pages for specific instructions on how to block or delete cookies.
5.2.3. Device Settings: For mobile devices, you can adjust your privacy settings to limit ad tracking and data collection. Please consult your device’s documentation for specific instructions.
5.2.4. Opt-Out Links: We provide opt-out links in our marketing emails, allowing you to unsubscribe from future communications or adjust your preferences.
5.2.5. Do Not Track Signals: While we do not currently respond to Do Not Track (DNT) signals, we are committed to monitoring developments in this area and may update our practices in the future.
5.3. Please note that disabling cookies or other tracking technologies may affect the functionality and performance of the Website, including the ability to complete purchases or access certain features.

• Third-Party Tracking and Advertising

6.1. The Website may incorporate third-party tracking technologies or work with third-party advertising partners to serve you personalized ads based on your browsing activities on our Website and other websites you visit.
6.2. These third parties may collect information about your online activities over time and across different websites or online services.
6.3. We do not control the data collection or use practices of these third parties. We encourage you to review their privacy policies and opt-out mechanisms, which may include:
6.3.1. https://presidentialoils.com/privacy-policy/
6.3.2. https://presidentialoils.com/terms/
6.4. We have implemented appropriate data processing agreements with our third-party partners to ensure the protection of your personal information in accordance with applicable data protection laws.

• Data Retention and Security

7.1. We retain the information collected through tracking technologies for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law.
7.2. We implement appropriate technical and organizational measures to protect the information collected through tracking technologies against unauthorized access, disclosure, alteration, or destruction.

• Children’s Privacy

8.1. Our Website is not intended for children under the age of 13 (or the applicable age of consent in your jurisdiction). We do not knowingly collect or process personal information from children through tracking technologies.

• International Data Transfers

9.1. Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country.
9.2. We have implemented appropriate safeguards, such as standard contractual clauses approved by the European Commission, to ensure that your information receives an adequate level of protection in the countries where it is processed.

Changes to this Consent Policy

10.1. We may update this Policy from time to time to reflect changes in our tracking technologies, data practices, or applicable laws and regulations.
10.2. We will notify you of any material changes to this Policy by posting a prominent notice on our Website and, where appropriate, sending an email to registered users.
10.3. Your continued use of the Website after such changes constitutes your acceptance of the revised Policy.

Indemnification

11.1. You agree to indemnify, defend, and hold harmless Universal Oil, Inc., an Ohio corporation D/B/A Presidential Oils, its officers, directors, employees, agents, licensors, and suppliers from and against all losses, expenses, damages, and costs, including reasonable attorneys’ fees, resulting from any violation of this Consent Policy or any activity related to your account (including negligent or wrongful conduct) by you or any other person accessing the Website using your account.

Limitation of Liability

12.1. To the fullest extent permitted by applicable law, Universal Oil, Inc., an Ohio corporation D/B/A Presidential Oils shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses, resulting from:
12.1.1. Your access to or use of or inability to access or use the Website or any associated services;
12.1.2. Any conduct or content of any third party on the Website, including without limitation, any defamatory, offensive, or illegal conduct of other users or third parties;
12.1.3. Any content obtained from the Website; or
12.1.4. Unauthorized access, use, or alteration of your transmissions or content.
12.2. In no event shall Universal Oil, Inc., an Ohio corporation D/B/A Presidential Oils’ aggregate liability for all claims related to the Website or this Consent Policy exceed the lesser of $100 or the amount you paid to Universal Oil, Inc., an Ohio corporation D/B/A Presidential Oils, if any, in the past twelve months.

Governing Law and Jurisdiction

13.1. This Consent Policy shall be governed by and construed in accordance with the laws of Ohio, without regard to its choice or conflict of law provisions.
13.2. Any dispute arising out of or relating to this Consent Policy shall be subject to the exclusive jurisdiction of the courts located in Cuyahoga County, Ohio.

Severability

14.1. If any provision of this Consent Policy is held to be unenforceable or invalid, such provision will be changed and interpreted to accomplish the objectives of such provision to the greatest extent possible under applicable law, and the remaining provisions will continue in full force and effect.

Contact Us

15.1. If you have any questions, concerns, or requests regarding this Consent Policy or our use of tracking technologies, please contact our Data Protection Officer at:
Universal Oil, Inc., an Ohio corporation D/B/A Presidential Oils
Attn: Data Protection Officer
265 Jefferson Ave
Cleveland, Ohio, 44113
United States of America
Email: presidential@universaloil.com
Phone: +1 (216) 771-4300

This Consent Policy was last updated on June 13, 2025.